DIESEL SALON

THE OWNERS WANTED AN UPSCALE SALON THAT COMPLIMENTED THEIR INDEPENDENT, INDUSTRIAL, ARTFUL BRAND.  THE SPACE WAS THOUGHTFULLY DESIGNED TO REINFORCE THE DIESEL'S IMAGE - "ART WITH BOUNDARIES".  ALTHOUGH THE SPACE IS RELATIVELY SMALL, THE MIRROR ON THE BACK WALL OPENS UP THE SPACE, BY TRICKING THE EYE THAT THE SPACE CONTINUES A GREAT DISTANCE BEYOND THE ACTUAL WALL.  BEHIND THE FRONT DESK IS A PERSONALIZED CUSTOM WALLPAPER WITH SIGNATURES OF THE OWNERS, FAMILY AND STYLIST.  AS PATRONS LIE DOWN TO RECEIVE A HAIR WASH THEY GAZE AT THE STEEL TRELLIS ABOVE, WHICH RED ROPED LIGHT DELICATELY HANG.  THE MIRRORS WERE CUSTOM FABRICATED WITH STEEL FRAMES WHICH INCORPORATE AN AREA FOR A PLANT TO BLOSSOM.  THE RETAIL WAS STRATEGICALLY PLACED AND DESIGNED AS A WALK-AROUND, TO ENTICE INTERACTION.  THE CUSTOM RETAIL HIGHLIGHTS PRODUCTS BY DISPLAYING THEM ON DISAPPEARING SHELVES.  ALL THE SMALL DETAILS MAKE THIS A TRULY UNIQUE SPACE – AND BIG ‘BANGS’ FOR THE BUCK.